Privacy Policy

Last updated: 1 May 2026

1. Who We Are

Take Markets Ltd ("we", "us", "our") operates livetheotherway.com under the trading name Live the Other Way. We are the data controller responsible for your personal data collected through this website.

If you have any questions about this policy or how we handle your data, you can contact us via our LinkedIn page at linkedin.com/in/farznazari.

2. What Data We Collect

This website is primarily an informational site. We collect minimal data. Specifically, we may collect:

• Usage data — pages visited, time on site, browser type, device type, and referring URL. This is collected via essential cookies and server logs.
• Voluntary contact information — if you reach out to us via LinkedIn or any linked form, you may provide your name and contact details voluntarily.
• Cookie data — as described in our Cookie Policy.

We do not collect payment information. Purchases of the book are handled entirely by Amazon and are subject to Amazon's own privacy policy.

3. How We Use Your Data

We use the data we collect for the following purposes:

• To operate and maintain this website
• To understand how visitors use the site so we can improve it
• To comply with our legal obligations

We do not use your data for advertising, profiling, or any form of automated decision-making.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following bases:

• Legitimate interests — to understand and improve the website
• Consent — where you have explicitly agreed (e.g. cookie consent)
• Legal obligation — where we are required to retain or process data by law

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with:

• Hosting and infrastructure providers (such as Netlify) — solely to operate the website
• Legal authorities — if required by law or court order

Any third-party service providers we use are bound by their own privacy policies and are not permitted to use your data for their own purposes.

6. Data Retention

We retain server log and usage data for no longer than 12 months. Any voluntary contact data is retained only as long as necessary to respond to your enquiry.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data ("right to be forgotten")
• Object to or restrict our processing of your data
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us via LinkedIn. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. International Transfers

Your data may be processed by infrastructure providers operating outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

9. Children

This website is not directed at children under the age of 13. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website following any update constitutes acceptance of the revised policy.